Instagram is one of the most popular photo-sharing apps in the world. With more than 300 million users, it is also one of the most important social media sites for businesses to reach their target audience. A popular Instagram account can showcase your brand in a new light, and drive targeted traffic to your website for a targeted sales pitch. That’s why you need to create an effective strategy on how to use Instagram to its fullest potential. In this blog post, we will discuss some tips on how you can make your Instagram account work for you instead of against you. These strategies are not just useful for improving your engagement; they are also essential to creating a successful Instagram strategy that helps you grow followers and engagement over time, instead of experiencing sudden spikes in activity that have limited staying power. You can also use TurboMedia, the smartest way to get free Instagram like responses and followers.
Find your audience first
Before you start getting excited about growing your Instagram following, you must first define who your target audience is. There are a lot of assumptions that people make when they look at Instagram accounts, and unless you know who you’re targeting, you’re not going to get very far. So let’s start by finding out who exactly is on Instagram. There are various ways you can do this. You can use Google to look up Instagram users by the demographic details you know about your target audiences, such as their age, location, and profession. You can also use Instagram’s tools to find out who your followers are and where they’re from.
Post consistently every day
Now, this is the golden rule when it comes to growing your Instagram following. You cannot just post a few pictures and expect them to do the work for you. Instead, you need to create a consistent publishing schedule that involves posting a new picture daily. This will help you gain a following, and keep your account active. The key to a successful Instagram strategy is to post consistently every single day. You can’t skip a single day. This will help you build a significant following, and retain your followers.
Be Willing to Experiment with your Audience
If you want to grow your Instagram following, you must be willing to experiment with your content. You need to let go of the notion that you know what your ideal audience is, and instead make sure that you appeal to your potential customers. This is where you need to be willing to experiment a little. You need to let go of the idea of having a one-size-fits-all strategy, and instead, welcome the idea of adjusting your strategy in real-time based on your audience feedback. You can do this by experimenting with your hashtags, image types, caption types, etc.
Engage with your followers regularly
Who says Instagram is just about posting pretty pictures and having no engagement with your audience? That’s not going to work. Instead, you need to make an effort to respond to your comments and messages regularly. This not just goes for your fans; you also need to reply to comments and messages from businesses that are featured on your Instagram account. That’s not all either. You also need to make an effort to meet and engage with other influencers and Instagram account owners regularly.
Don’t forget to use hashtags effectively
A great way to boost your post’s engagement is by using relevant Instagram hashtags. You need to be careful while choosing the right hashtags though because you don’t want to spam your audience with irrelevant hashtags. Instead, you need to choose the right hashtags that help you discover relevant audiences on Instagram. You can do this by using the right search terms and researching relevant Instagram hashtags. Keep in mind that the more hashtags you use in a single post, the less engagement it will get. So, it’s better to use a few effective hashtags in a single post and boost their engagement.
Track the data to keep improving your strategy
Instagram is a great platform for growing your following, but it’s not a magic wand. It’s important to track the data from your posts to understand how your strategy is working. You can create a spreadsheet and use it to track the following data from your Instagram account:
- Which posts are gaining the most engagement?
- Which post types are performing the best?
- Which post formats are performing the best?
- Which hashtags are gaining the most engagement?
- Which audience are you attracting with which images?
You can also use Instagram analytics tools to help you track your account’s performance. There are several Instagram analytics tools available, so it’s best to go through the reviews and find the
one that suits you the best.
Track the data to keep improving your strategy
Instagram is a social media platform where consumers can see their likes, comments, and posts in real-time, so your strategy has to be responsive and reactive to the changes. Therefore, you have to track your metrics and analyze them regularly to find out where you are struggling in your strategy and where you are succeeding. Google analytics are great ways to track engagement and growth metrics on your Instagram account. Track how many likes and comments your posts get, how many people click on your links, how many people follow your account, and other important metrics. Use Sprout social to analyze your past and current engagements and growth metrics, such as your likes, comments, and reach. This will help you find out where you are struggling in your strategy and where you are succeeding.
Wrapping up
Instagram is a great platform for growing your following and boosting your brand visibility. It’s important to create an Instagram strategy that engages your followers regularly and uses relevant hashtags that boost engagement. If you want to make the most of Instagram, you need to be consistent with your posting schedule and appeal to your audience. With these tips in mind, you can start building a successful Instagram strategy that helps you grow followers and engagement over time, instead of experiencing sudden spikes in activity that have limited staying power.
